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The First Time/Das Erstes Mal

Approaches to Virginity Loss in U.S. and German Teen Magazines

Johns Hopkins School of Hygiene and Public Health

Cross-national studies link mass media presentation of sexuality to different patterns of adolescent sexual socialization and conduct but have not analyzed media texts in detail. Using ethnographic content analysis, the author evaluates 76 stories about virginity loss—a key sexual transition—from one German and one U.S. teen magazine. Consistent with culture-specific approaches to teen sexuality, editors at both publications made similar recommendations for virginity loss, but German editors portrayed suggested practices as more appealing and feasible.

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